Unit 7 – P2 & M1

Select holidays in European destinations to meet specific motivations and then I will be explaining how the selected holidays meet specific motivations    

Customer brief a)
Sarah and Malik are couples in their early thirties, are keen mountaineers and are extremely fit and healthy. They want a two week spring break to indulge their holiday.

Destination one- the French Alps
The Alps is a great place to explore the mountains and go hiking on lower grounds.  It is accessibly as Sarah and Malik can get to the French Alps by aeroplane or euro star and then get transport from the airport/ train station to the location where they will be staying.  The traditional things about the French Alps are the local villagers wearing traditional costumes during religious processions, concerts and festivals. This has been going on since the 15th century. The French Alps destination type is a winter ski resort and the holiday type is a single centre (only going to one place), it is cheap to get to the French Alps as you can go with EasyJet or get cheap train tickets with Eurostar. Certain lodging accommodation will be cheap and you can eat and drink on a budget.

Accommodation:
Hotel L’ours Blanc is a four star hotel located in Saint-Martin-de-Belleville, France.
Sarah and Malik’s motivation is to spend two weeks during in the spring indulging of their hobby which is mountaineering.
Average temperature
Hottest
temperature
Coolest
temperature
Average precipitation
8⁰C
14⁰C
3⁰C
8 cm
 The climate:
These temperatures are perfect for going skiing, as it is not hot but still cool enough in the first two weeks of April for the couple to go skiing. The weather during the spring break period (first two weeks of April) the snow is just starting to melt so the couple will be able to experience the French Alps in the snow and without snow.
The cost for the trip will cost around about £2000 for the whole two weeks.

Accessibility: The couple can get to the hotel by the Eurostar which would take 90 minutes, to drive there it would take 13 hours to drive however the downside is that the transfer times from all of the airports (Grenoble airport, Chambery airport, Lyon airport and Geneva airport) take about 2/3 hours depending on the traffic, peak seasons or the weather.

Cultural factors: the signature food and drink is frog legs and Snails. The main religion is catholic.

The attractions at the French Alps is that every April is a massive acoustic festival that has been going on for eight years and more than 17, 000 people attend, one of the stages is on top of one of the mountains and in nearby villages the couple can enjoy 35 free concerts if they want a break from mountaineering.

Economic:
there is a wide range of low cost travel options as Sarah and Malik can fly with budget airlines such as EasyJet or get cheap train tickets with the Eurostar. The impact of the exchange rate can affect the couple either positively or negatively, currently the euro exchange rate is 1.34 which is good as the couple will get an extra 34p for every pound they exchange, this means the couple as they are getting more for their money.  

The trip is reasonable as you can get cheap transport to France and can always choose a cheaper hotel if Sarah and Malik want to.  

It will appeal to people who enjoy adventure holidays as well as people who enjoy mountaineering. Families may also enjoy as they are different levels of skiing to meet everyone’s needs.

Merit –
this selected destination has meted the customer’s specific motivation as it has many mountaineering activities for Sarah and Malik to participate in as well as a whole host of other things for them to do whilst they are on a spring break. The French Alps are easily accessible by many types of transport making it easily reachable. As said before, the weather in early April is perfect for their chosen activity as it is warm.
 Destination two – Dolomites, Italy
Dolomite, Italy is a mountain range in the north Italy. The destination type is a winter ski resort and the holiday type is a single centre.

Accommodation:
Hotel Roy is a three star hotel and is located at the foot of Marmolada and is ideal for anyone who enjoys walking and hiking up and around mountains. This hotel is perfect for the couple as it is in an ideal location. Sarah and Malik’s motivation is to spend two weeks during in the spring indulging of their hobby which is mountaineering.

Climate:
Hottest temperature
Coolest
temperature
Average
precipitation
19⁰C
5⁰C
7cm
This weather is good for walking as it means that snow is still around but will not be hot.
The total cost of the holiday will be around £1700 for two weeks

Accessibility: The couple can fly into Venice airport which is 100 miles away from the Dolomites and then can get a shuttle bus from the airport to the mountains. For the couple to drive it will take about 15 hours.

Cultural factors:
Cheese, wine and apples are most popular for tourist to enjoy as it is rich in flavour and is grown locally.  At the foot of the mountains there are old fashioned houses/ museums which are full of religious objects and items past generations have used to survive.

The attractions of the Dolomites are that the mountains are over 3000 meters above sea level.

Economic:
Sarah and Malik can fly with Easyjet into Venice which will cost around £200 for return. The hotel is also cheap and will cost around £1500 for the two week stay. The impact of the exchange rate can affect the couple either positively or negatively, currently the euro exchange rate is 1.34 which is good as the couple will get an extra 34p for every pound they exchange, this means the couple as they are getting more for their money. 

It will appeal to people who enjoy adventure holidays as well as people who enjoy mountaineering. Families may also enjoy as they are different levels of skiing to meet everyone’s needs.
Customer brief b)
Nick has just finished his A- levels. He wants to spend a week with seven friends in a lively city to let off steam. They want it all – nightlife, beaches and a bit of culture.

Destination one – Magaluf, Spain
The destination type is a city break and the holiday type is a single centre as they are only staying in one location. 

Accommodation:
Mallorca Rocks hotel is located eleven minutes away from Punta Ballena, also known as ‘the strip’. They will be staying in two standard apartments and will be on a self-catering board basis.
Nick and his friends’ motivation is that they have just finished their A-levels exams and want to spend time with each other on holiday to release the stress.
The weather in June is nice and warm during the day, and there will be around 12 hours of sun a day. Also the sea temperature is roughly about 22⁰C:
Average
temperature
Hottest
temperature
Coolest
temperature
Average precipitation
 22⁰C
27⁰C
16⁰C
14mm

The cost of the holiday is around £2561 (for all eight of them) for the whole week including the accommodation and flights with EasyJet

Accessibility: the group can get to Magaluf by flying into Palma airport and getting a taxi transfer which does not cost that much. Where the hotel is it right near everything including the location where all the bars and clubs are and is also a few minutes’ walk away from the beach.

Cultural factors:  30 minute taxi ride is the city Palma where there is a cathedral and other historical and cultural things to do. You can walk around the cathedral and its grounds.

Attractions:
Wild Western Water Park is £17 for the day and has many slides and other water related rides.  There are beaches for the group of friends to enjoy during the day and the main city where they can explore the historical side of the island. And in the evenings they can go to the bars and clubs to drink and dance.

Economic:
Nick and his friends can do the whole week holiday on a low cost budget as it will cost around £2561 and can do cheap bar crawls or get into nightclubs at a reduced price if they try.  The euro exchange rate is 1.34 which is good as the group will get an extra 34p for every pound they exchange; this means the group as they are getting more for their money

Breadth of appeal:
Magaluf is a party destination for the age range between 18-30 as during the night-time (summer season) it turns into a place extremely unsuitable for families and elderly people.

Destination two – Amsterdam, The Netherlands
The destination type is a city break and the holiday type is a single centre as they are only staying in one location. 

Accommodation:
Amsterdam Hostel AnneMarie will cost each person £232 for a whole week sharing a massive room with a private en-suite.
Nick and his friends’ motivation is that they have just finished their A-levels exams and want to spend time with each other on holiday to release the stress.
Climate:
Hottest
Temperature
Coolest
temperature
Average
precipitation
17⁰C
10⁰C
62 mm
The cost of the holiday will cost less than £500 pp. for the accommodation and flights. They will need spending money for the week.

Accessibility:
The group can get to Amsterdam by flying with EasyJet either from Stansted or Southend and the flight takes forty minutes. When in the City, they can make their way round by bus, tram, metro and bikes.

Cultural factors:  it may not be cultural but there are many places where the group can explore breweries to see where famous beer is made such as Heineken or House of Bools (this is where gin is made and is a history tour and at the end

Attractions:
As said above, there is a Heineken experience where you can go see how beer is made and then try some. Anne Frank’s house is another popular place for tourists to go to see where she lived and hid in the attic. If they group where interested in flowers or wanted a difference experience of Amsterdam they can go to the flower markets. In the evening they can go into the many bars and clubs or walk down red light district.

Economic:
the group can do Amsterdam cheaply as they want as they can fly with low cost airlines and stay in cheap hotels/ hostels. The euro exchange rate is 1.34 which is good as the couple will get an extra 34p for every pound they exchange; this means the couple as they are getting more for their money. 

Amsterdam is a place which appeals to young adults, maybe families and elderly people who want to look at the historic part of the city and for the flower markets.
Merit 
Amsterdam is my selected holiday location to send nick and his friends who have just finished their A-levels. This is because it is only 40 minutes away from London on a plane ride and they may not want to go too far away from home on a first group holiday. There are many things to do and they wanted to see a lot of cultural and Amsterdam offers that whereas Magaluf is mainly about clubbing and the buzzing nightlife.
Customer brief c)
Jonathan is 45 and divorced. He has recently met a wonderful woman and wants to show how much he cares by taking her on a week’s holiday. He knows she likes to relax and be pampered on holiday as she works so hard all year. She also likes culture.
Destination two – Prague, Czech Republic 
Destination type is a city break and holiday type is a single centre.

Accommodation: Boscolo Prague, Autograph Collection
The hotel is five stars and has a large swimming pool as well as a spa offering treatments.
Their motivation is to be relaxed and pampered as they work too hard all year round.
Climate:
It is a very rainy destination
The cost for a week is around £1000.

Accessibility: the couple can get to Prague by flying with EasyJet and Wizz Air (these are low cost airlines). 

Cultural factors and Attractions:  there are many museums, art galleries and theatres hosting a wide range of historic memoirs.

The impact of the exchange rate can affect the couple either positively or negatively, currently the euro exchange rate is 1.34 which is good as the couple will get an extra 34p for every pound they exchange, this means the couple as they are getting more for their money. Attracts mainly couples and people who enjoying cities that are brimmed with history

Merit
Prague is the ideal destination for Jonathon and his lady friend as they can relax in the hotels spa but the woman also wants to see a bit of the city so Prague can offer both aspects of his needs.

Customer brief d)
Elizabeth is going on a hen weekend with five female friends. She would really like to go somewhere warm in early October. She needs a hotel with spa from Friday to Sunday and her father is paying (money no object)

Destination one – Nice, France

Destination and holiday type: city breaks at a single centre

Accommodation: Le Méridien Nice is a five star hotel which has a swimming pool
Motivation: six people going on a hen do in a warm location with no expense spared. 

Staying at a hotel with a spa, Friday to Sunday

Climate:
the highest temperature in early October is 23⁰C and the lowest is 14⁰C

Cost: as money is no object, Elizabeth and her hen party can travel to Nice with either a budget airline such as Easyjet or a more upmarket airline such as British Airways.  The group can also go with Eurostar.

Accessibility: as said above, the group can get to the location by plane or train and whilst there, they can travel around in cabs.

Cultural factors and Attractions: explore historic towns and villages and go on city tours. There is also a cathedral the group can go to f they are into that kind of thing.  

Euro exchange rate is 1.34 which is good as the group will get an extra 34p for every pound they exchange. Meaning they are getting more for the dads money.

 Nice mainly appeals to young adults and elderly people as it is a quiet yet busy city.

Destination two – Copenhagen, Demark
Destination type is a city break and the holiday type is a single centre

Accommodation: AC Hotel Bella Sky Copenhagen is a four star hotel and is one of Scandinavia’s largest hotels as well as having a large swimming pool.

Motivation: six people going on a hen do in a warm location with no expense spared. Staying at a hotel with a spa, Friday to Sunday
 Accessibility and cost: As money is no object, Elizabeth and her hen party can travel to Copenhagen with either a budget airline such as Easyjet and Ryanair or a more upmarket airline such as British Airways.  The group can also go a train company which starts at London. 

There is many free activities (history related) to do whilst in Copenhagen. There are also many nightclubs and bars where they can celebrate the hen do

Economic: Euro exchange rate is 1.34 which is good as the group will get an extra 34p for every pound they exchange. Meaning they are getting more for the dads money.
This destination appeals for many target markets, as you can choose what attraction and activities you want to do.
Merit
 Nice is the best place for Elizabeth and her hen do as it is warmer in October than Copenhagen and can travel there by many ways. The hotel is also a five star meeting her needs.